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Creative Superpowers: Equip Yourself for the Age of Creativity
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Daniele Fiandaca
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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Books)
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Simon Anholt
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
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Rolnicki
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Nagle, Thomas T.
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Inspire! What Great Leaders Do
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Lance Secretan
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Keller, Kevin Lane
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
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Majken Schultz
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The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement
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Damian Ryan
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Experiences: The 7th Era of Marketing
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Robert Rose
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
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Alex Simonson
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Marketing Warfare
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Al Ries
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Newsjacking
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Grant Hunter
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Design and Marketing of New Products
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Urban, Glen L.
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
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Martin Lindstrom
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
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Andrew Essex
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Lisa Fortini-Campbell
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The Language of Advertising: Written Texts (Intertext)
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Angela Goddard
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Absolut: Biography of a Bottle
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Carl Hamilton
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The Stuff You Can't Bottle: Advertising for the Global Youth Market
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King Adz
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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
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Joe Vitale
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Celebrity Sells
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Hamish Pringle
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Brand Immortality: How Brands Can Live Long and Prosper
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Hamish Pringle
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Brand Driven Innovation (Required Reading Range Module Reader)
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Erik Roscamabbing
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Great American Billboards: 100 Years of History by the Side of the Road
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Basten, Fred E.
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Strategic Brand Management
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Keller, Kevin Lane
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Advertising is Dead: Long Live Advertising!
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Tom Himpe
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
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Biel, Alexander L.
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Business Market Management: Understanding, Creating and Delivering Value
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Anderson, James C., Jr.
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When Ads Work: New Proof That Advertising Triggers Sales
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Jones, John Philip
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Consumer Psychology for Marketing
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Gordon Foxall
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