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Baked in: Creating Products and Businesses That Market Themselves
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Alex Bogusky
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The Referral Engine
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John Jantsch
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Scientific Advertising
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Hopkins, Claude C.
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
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Mike Rhodes
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Brand Leadership
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David Aaker
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How to Win Campaigns: Communications for Change
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Chris Rose
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Major Account Sales Strategy
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Neil Rackham
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ROBERT COLLIER LETTER BK
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Robert Collier
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Martin Lindstrom
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Marketers Are From Mars, Consumers Are From New Jersey
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Bob Hoffman
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Storynomics: Story-Driven Marketing in the Post-Advertising World
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Robert McKee
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Brain Surfing: The Top Marketing Strategy Minds in the World
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Heather Lefevre
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine)
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Jean-Marie Dru
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How To Make Maximum Money In Minimum Time
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Halbert, Gary C.
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Differentiate or Die: Survival in Our Era of Killer Competition
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Jack Trout
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POP!: Create the Perfect Pitch, Title, and Tagline for Anything
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Sam Horn
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Branded Interactions : Creating the Digital Experience
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Marco Spies
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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
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Jean-Marie Dru
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Jon Steel
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Hidden Persuasion pb. ed.: 33 psychological influence techniques in advertising
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Marc Andrews, Dr. van Leeuwen and Prof Dr. van Baaren
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Audio Branding: Using Sound to Build Your Brand
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Laurence Minsky
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Competing on the Edge: Unleashing the Power of the Work Force: Strategy as Structured Chaos
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Brown, Shona L.
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A Big Life In Advertising
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Lawrence, Mary Wells
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine)
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Jon Steel
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The Idea Writers (Advertising Age)
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Teressa Iezzi
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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How to Write a Good Advertisement
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Schwab, Victor O.
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Book of Guinness Advertising
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Jim Davies
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