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Buying Business Services
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Bjrn Axelsson
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Mail Order Selling: How to Market Almost Anything by Mail (Wiley Small Business Edition)
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Irving Burstiner
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Advanced Brand Management: From Vision to Valuation
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Paul Temporal
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International Marketing (Irwin Series in Marketing)
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Cateora, Philip R.
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
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Belch, George E.
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Advertising: Strategy, Creativity and Media
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Chris Fill
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The Media: An Introduction
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Adam Briggs
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Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force
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Ben Mcconnell
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The Customer Differential: The Complete Guide to Implementing Customer Relationship Management
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Melinda Nykamp
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Interactive Marketing (NTC Business Books)
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Edward Forrest
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NTC's Dictionary of Advertising
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Wiechmann, Jack G.
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Advertising Age Handbook of Advertising
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Lewis, Herschell Gordon
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Lovemarks : el futuro más allá de las marcas (Empresa Activa ilustrado)
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Kevin Roberts
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