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    Advanced Brand Management: From Vision to Valuation
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    International Marketing (Irwin Series in Marketing)
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    Management of a Sales Force
    Management of a Sales Force
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    Brands in the Balance: Meeting the Challenges to Commercial Identity (Financial Times Series)
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    Multichannel Management: A Normative Model Towards Optimality (Forschungsergebnisse der Wirtschaftsuniversität Wien)
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    EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel)
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