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Brain Surfing: The Top Marketing Strategy Minds in the World
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Heather Lefevre
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Cluetrain Manifesto. 10th Anniversary Edition
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Viral Loop
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine)
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Martketing: The Heart and Brain of Branding
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Javier Sanchez Lamelas
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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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The Power of Product Platforms
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Lehnerd, Alvin P.
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The Fall of Advertising and the Rise of PR
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Al Ries
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Selling the Invisible: A Field Guide to Modern Marketing
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Valueselling: Driving Up Sales One Conversation at a Time
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Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
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Michael Port
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How to Write a Good Advertisement
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Schwab, Victor O.
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Competing Against Time: How Time-Based Competition is Reshaping Global Markets: How Time-based Strategies Deliver Superior Performance
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Hot for Cold Calling in 45 Minutes: How to Boost Your Success Rate ond the Phone
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Fashion Brands: Branding Style from Armani to Zara
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CustomerCentric Selling, Second Edition
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Bosworth, Michael T.
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers
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Miller, Robert B.
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Principles of Marketing European Edition 7th edn
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Lloyd Harris
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Transform
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Nanton, Nick, Esq.
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Customer Centricity: The Huawei Philosophy of Business Management
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Weiwei Huang
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Generation Z: A Century in the Making
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Corey Seemiller
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Model: The Ugly Business of Beautiful Women
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Michael Gross
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Marketing Performance: How Marketers Drive Profitable Growth
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The Management of Luxury: An International Guide
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Benjamin Berghaus
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Freemium Mobile Games: Design & Monetization
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Draganov, Mr. Dimitar Dragomirov
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R For Marketing Research and Analytics (Use R!)
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Chris Chapman
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A Framework for Marketing Management, Global Edition
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Philip Kotler
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