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The Wallet Allocation Rule: Winning the Battle for Share
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Keiningham, Timothy L.
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The Curve: Turning Followers into Superfans
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Nicholas Lovell
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Keller, Kevin Lane
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Solution Selling: Creating Buyers in Difficult Selling Markets
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Bosworth, Michael T.
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Life's A Pitch: What the World's Best Sales People Can Teach Us All
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Broughton, Philip Delves
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Whats Mine is Yours: The Rise of Collaborative Consumption
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Rachel Botsman
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Sales Growth: Five Proven Strategies from the World's Sales Leaders
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McKinsey & Company Inc
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Perennial Seller: Making and Marketing Work that Lasts
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Ryan Holiday
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
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Aaker, David A.
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Marketing-Management
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Philip Kotler
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The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
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The Complete Guide to Accelerating Sales Performance: How to Get More Sales from Your Sales Force
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Andris Zoltners
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We Are All Weird: The Rise of Tribes and the End of Normal
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Seth Godin
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Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
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Marylou Tyler
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Go-Givers Sell More
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Bob Burg
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B2B Brand Management
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
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Joe Vitale
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Private Label Strategy: How to Meet the Store Brand Challenge
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Nirmalya Kumar
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Marketing High Technology
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Davidow, William H.
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Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams
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Jim Kalbach
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Digital Marketing
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Dave Chaffey
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Behavioural Economics Saved My Dog: Life Advice for the Imperfect Human
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Dan Ariely
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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
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Harvard Business Review
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
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Ryan Levesque
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Brent Adamson
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Socratic Selling: How to Ask the Questions That Get the Sale
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Kevin Daley
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Sustainability Marketing: A Global Perspective
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Frank-Martin Belz
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Different: Escaping the Competitive Herd
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Youngme Moon
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