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Convivial Toolbox: Generative Research for the Front End of Design
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Liz Sanders
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Alina Wheeler
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The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
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Jim Holden
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Shoplifter!
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gestalten
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Dan Ariely
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
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Matthew Dixon
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Selling to VITO the Very Important Top Officer: Get to the Top. Get to the Point. Get to the Sale.
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Anthony Parinello
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk
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Al Ries
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The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
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Trish Bertuzzi
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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The Sushi Economy: Globalization and the Making of a Modern Delicacy
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Sasha Issenberg
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Perennial Seller: Making and Marketing Work that Lasts
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Ryan Holiday
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Rick Page
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The Challenger Sale: Taking Control of the Customer Conversation
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Matthew Dixon
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How to Write a Good Advertisement
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Schwab, Victor O.
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Consumption (Key Ideas (Routledge Paperback))
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Bocock, Dr Robert
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Luxury Online: Styles, Strategies, Systems
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Uché Okonkwo
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The Father of Spin: Edward L. Bernays and the Birth of Public Relations: Edward L. Bernays & the Birth of Public Relations
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Larry Tye
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Phishing for Phools: The Economics of Manipulation and Deception
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Akerlof, Geroge A.
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From Those Wonderful Folks Who Gave You Pearl Harbor
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Jerry Della Femina
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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Seth Godin
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White Papers for Dummies
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Gordon Graham
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Hopkins, Claude C.
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Aaker on Branding: 20 Principles That Drive Success
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David Aaker
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The New Conceptual Selling
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Heiman, Stephen E.
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American Trademark Designs: Survey with 732 Marks, Logos and Corporate-identity Signs (Dover Pictorial Archives)
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Barbara Capitman
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Behavioural Economics: A Very Short Introduction (Very Short Introductions)
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Michelle Baddeley
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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
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Adele Revella
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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Mark Joyner
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Five Star Service
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Michael Heppell
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