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The Revenge of Analog: Real Things and Why They Matter
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David Sax
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Insight Selling: Surprising Research on What Sales Winners Do Differently
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Mike Schultz
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The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
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Rafi Mohammed
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Marketers Are From Mars, Consumers Are From New Jersey
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Bob Hoffman
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Storynomics: Story-Driven Marketing in the Post-Advertising World
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Robert McKee
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LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling
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Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
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Marc Gobe
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Corporate Communication: A Guide to Theory and Practice
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Joep Cornelissen
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
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Aaker, David A.
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Principles of Marketing, Global Edition
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Kotler, Philip T.
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Reengineering Retail: The Future of Selling in a Post-Digital World
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Doug Stephens
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Differentiate or Die: Survival in Our Era of Killer Competition
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Jack Trout
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Direct Selling Success: From Amway to Zombies
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Randy Gage
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Competing on the Edge: Unleashing the Power of the Work Force: Strategy as Structured Chaos
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Brown, Shona L.
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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
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Matt Zagula
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Branded Interactions : Creating the Digital Experience
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Marco Spies
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books)
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David Hieatt
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Hooked: How to Build Habit-Forming Products
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Nir Eyal
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Marketing Management: A Contemporary Perspective
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Christian Homburg
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marti Barletta
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Rain Making: Attract New Clients No Matter What Your Field
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Ford Harding
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The Idea Writers (Advertising Age)
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Teressa Iezzi
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Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
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Michael Port
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Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
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Hayden, C. J.
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The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them
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David Mattson
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Jon Steel
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