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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
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Bill Lee
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Free Prize Inside: The Next Big Marketing Idea
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Seth Godin
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Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
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Silverstein, Michael J.
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Industry X.0: Realizing Digital Value in Industrial Sectors
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Eric Schaeffer
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Big Design, Small Budget: Create a Glamorous Home in Nine Thrifty Steps
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Betsy Helmuth
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The Handbook of Financial Communication and Investor Relations (Handbooks in Communication and Media)
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Laskin, Alexander V.
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Trading Up: The New American Luxury
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Neil Fiske
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets: Unlocking Brand Potential Across Countries, Cultures and Markets
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Sicco VAN GELDER
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The Portable MBA in Marketing (The Portable MBA Series)
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Schewe, Charles D.
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Ten Deadly Marketing Sins: Signs and Solutions
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Philip Kotler
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All Consumers are not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits: Differential Marketing Strategy for Brand Growth and Profits
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Garth Hallberg
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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
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Share This Too: More Social Media Solutions for PR Professionals
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CIPR (Chartered Institute of Public Relations)
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Farris, Paul W.
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The Decentralized Energy Revolution: Business Strategies for a New Paradigm
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Managing for Sales Results: A Fast-Action Guide to Finding, Coaching and Leading Salespeople
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Ron Marks
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Grinblatt-Titma ] Fin Mkt Corp St ] 1998 ] 1 (Irwin/McGraw-Hill Series in Finance, Insurance, and Real Est)
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The Complexity Crisis: Why too many products, markets, and customers are crippling your company-and what to do about it
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Mariotti, John L.
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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Jack Trout
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No Logo
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Naomi Klein
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Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
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Adam Morgan
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The MARKETING OF NATIONS: Strategic Approach to Building National Wealth
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Philip Kotler
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International Marketing
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Cateora, Philip R.
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Trust Me, I'm Lying
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Ryan Holiday
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AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
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Peter Gentsch
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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Ann Handley
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The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager
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Steven Haines
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Not for Free: Revenue Strategies for a New World
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Bermann, Saul J.
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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
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Seth Godin
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Dan Siroker
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