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Spent: Memoirs of a Shopping Addict
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Avis Cardella
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Marketing Genius
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Peter Fisk
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Dynamic Identities: How to Create a Living Brand
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Irene van Nes
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Marketing Warfare
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Al Ries
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Do it! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
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Newman, David M.
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The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust
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Palmatier, Robert W.
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Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
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Steve Lohr
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ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game
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William Miller
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Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
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Kevin Daum
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Marketing Management
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Philip Kotler
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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
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Ray Poynter
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Global Marketing
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Kate Gillespie
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Emarketing Strategies for the Complex Sale
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Ardath Albee
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
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Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
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Berry, Leonard L.
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Marketing Management. International Edition
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Philip Kotler
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Absolut: Biography of a Bottle
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Carl Hamilton
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Don't Think Pink
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Lisa Johnson
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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
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Joe Vitale
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Brand Immortality: How Brands Can Live Long and Prosper
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Hamish Pringle
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Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed
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Lawton, Robin L.
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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
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Radha Chadha
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Luxury Strategy in Action
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J. Hoffmann
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Business Market Management: Understanding, Creating and Delivering Value
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Anderson, James C., Jr.
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Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
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Richard Gibbs
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What's the Secret?: To Providing a World-Class Customer Experience
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DiJulius, John R.
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The Smart Organization: Creating Value Through Strategic R&D
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David Matheson
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When Ads Work: New Proof That Advertising Triggers Sales
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Jones, John Philip
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
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Virginia Postrel
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Luxury China: Market Opportunities and Potential
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Michel Chevalier
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