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The Green Marketing Manifesto
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John Grant
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BRAND sense: Sensory Secrets Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound
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Martin Lindstrom
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Excellence in Sales: Optimising Customer and Sales Management
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Holger Dannenberg
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Successful Global Account Management: Key Strategies and Tools for Managing Global Customers
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Nick Speare
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Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
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Dave Taylor
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Beyond Advertising: Creating Value Through All Customer Touchpoints
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Yoram Wind
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Direct From Dell: Chairman and Chief Executive Officer, Dell Computer Corporation
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Michael Dell
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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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Marketing Management
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Sex, Money and Kiss
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Gene Simmons
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Grand Stand 4: Design for Trade Fair Stands
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Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy
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Ralf Strauß
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Kommunikation im Corporate Change: Maßstäbe für eine neue Managementpraxis
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Egbert Deekeling
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Sales Growth: Five Proven Strategies from the World's Sales Leaders
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Thomas Baumgartner
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Creative Superpowers: Equip Yourself for the Age of Creativity
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Daniele Fiandaca
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
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Laurie Young
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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Books)
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
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Rolnicki
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The DNA of Customer Experience: How Emotions Drive Value
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C. Shaw
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Nagle, Thomas T.
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Inspire! What Great Leaders Do
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Lance Secretan
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Keller, Kevin Lane
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It Takes a Tribe: Building the Tough Mudder Movement
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Will Dean
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Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan
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Chris Outram
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Luxury World: The Past, Present and Future of Luxury Brands
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Mark Tungate
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]
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Bryan Eisenberg
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UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience (Management for Professionals)
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Johannes Robier
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Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
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Bell, David R.
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
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Alex Simonson
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Delivering Quality Service: Balancing Customer Perceptions and Expectations
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Zeithaml, Valarie A.
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