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The Communication Catalyst: The Fast (But Not Stupid) Track to Value for Customers, Investors and Employees
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Mickey Connolly
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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
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D'Aveni, Richard Anthony
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Understanding Bitcoin: Cryptography, Engineering and Economics (Wiley Finance Series, Band 1)
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Pedro Franco
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Craft a Home
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gestalten
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)
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Philip Kotler
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Advertising for People Who Don't Like Advertising
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Dan Ariely
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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
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McGrath, Rita Gunther
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Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
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Brand Admiration: Building A Business People Love
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Park, C. Whan
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Sandler Success Principles: 11 Insights That Will Change the Way You Think and Sell
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David Mattson
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Kellogg on Marketing
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Grand Stand 6 Designing Stands for Trade Fairs and Events
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Ana Martins
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Say it with Presentations. How to Design and Deliver Successful Business Presentations (Research Report)
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Gene Zelazny
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Unleashing the Ideavirus
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Seth Godin
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The Sales Bible New Ed: The Ultimate Sales Resource
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Jeffrey Gitomer
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Brand Now: How to Stand Out in a Crowded, Distracted World
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Edge Strategy: A New Mindset for Profitable Growth
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Trust-based Selling: Using Customer Focus and Collaboration to Build Long-term Relationships
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Green, Charles W
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Strategy from the Outside in: Profiting from Customer Value: How to Profit from Customer Value
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Day, George S.
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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Idris Mootee
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Reputation: Realizing Value from the Corporate Image
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Fombrun
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The Manager's Guide to Distribution Channels
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Linda Gorchels
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The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans That Work
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Zoltners, Andris A.
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Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management Library)
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John Care
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Outside Insight: Navigating a World Drowning in Data
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Jorn Lyseggen
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Conversational Capital: How to Create Stuff People Love to Talk about
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Bertrand Cesvet
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On Competition (Harvard Business Review)
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Porter, Michael E.
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