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The Long Tail: Why the Future of Business Is Selling Less of More
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Chris Anderson
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More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources―and What Happens Next
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Andrew McAfee
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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Yohn, Denise Lee
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Competing on the Edge: Unleashing the Power of the Work Force: Strategy as Structured Chaos
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Brown, Shona L.
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Why We Hate Cheap Things and Other Money-Related Essays (School of Life)
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The School of Life
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Purple Cow: Transform Your Business by Being Remarkable
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Seth Godin
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
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Klaus P.
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine)
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Jean-Marie Dru
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Selling the Invisible: A Field Guide to Modern Marketing
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Harry Beckwith
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Customer Centricity: The Huawei Philosophy of Business Management
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Weiwei Huang
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Competing Against Time: How Time-Based Competition is Reshaping Global Markets: How Time-based Strategies Deliver Superior Performance
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George Stalk
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CustomerCentric Selling, Second Edition
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Bosworth, Michael T.
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Transform
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Nanton, Nick, Esq.
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Generation Z: A Century in the Making
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Corey Seemiller
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Marketing Performance: How Marketers Drive Profitable Growth
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Thomas Bauer
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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
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Erik Peterson
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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Dan Siroker
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The Sell: The Secrets of Selling Anything to Anyone
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Fredrik Eklund
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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset
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Daniel Diermeier
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marti Barletta
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The Undoing Project: A Friendship that Changed the World
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Michael Lewis
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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
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Jean-Marie Dru
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The Big Zero: The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage
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Kris Timmermans
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Invisible Influence: The Hidden Forces that Shape Behavior
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Jonah Berger
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Authenticity: What Consumers Really Want
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Gilmore, James H.
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Lifescale: How to Live a More Creative, Productive, and Happy Life
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Brian Solis
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Winning in Emerging Markets: A Road Map for Strategy and Execution
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Tarun Khanna
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Choose: The Single Most Important Decision Before Starting Your Business
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Ryan Levesque
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Brand Relevance: Making Competitors Irrelevant
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Aaker, David A.
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