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    Managing Brand Equity: Capitalizing on the Value of a Brand Name
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    Brand Relevance: Making Competitors Irrelevant
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    Strategic Market Management: Global Perspectives
    Strategic Market Management: Global Perspectives
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    Brand Leadership: Building Assets In an Information Economy
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    Building Strong Brands
    Building Strong Brands
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    Marketing Research: International Edition
    Marketing Research: International Edition
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    Brand Leadership: Building Assets In an Information Economy
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