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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
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James McGregor
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International Marketing
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Cateora, Philip R.
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Marketing Across Cultures
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Jean-Claude Usunier
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Communicating Globally: An Integrated Marketing Approach
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Schultz, Don E.
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International Marketing Strategy: Analysis, Development and Implementation
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Isobel Doole
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No LOGO: Taking Aim at the Brand Bullies
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Naomi Klein
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Speaking of India: Bridging the Communication Gap When Working with Indians: Bridging the Communication Gap Between India and the West
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Craig Storti
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Marieke de Mooij
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What Chinese Want: Culture, Communism, and China's Modern Consumer
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Tom Doctoroff
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Global Marketing
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Mark Green
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Digital Body Language
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Steven Woods
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Global Marketing Management: International Student Version
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Kotabe, Mike (Masaaki)
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The Korean Mind: Understanding Contemporary Korean Culture
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De Mente, Boye Lafayette
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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De Mooij, Marieke K.
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Global Marketing Management
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Essentials of Global Marketing
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Svend Hollensen
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Marketing Across Cultures
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Jean-Claude Usunier
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Global Marketing Management (Prentice Hall Series in Marketing)
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Keegan, Warren J.
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Advertising Worldwide: Advertising Conditions in Selected Countries
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Ingomar Kloss
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Doing Business in Emerging Markets: Entry and Negotiation Strategies
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Cavusgil, S. Tamer
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International Marketing (The Dryden Press Series in Marketing)
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Vern Terpstra
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International Marketing
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Cateora, Philip R.
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International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)
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Cateora, Philip R.
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Global Marketing: Foreign Entry, Local Marketing, and Global Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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Johansson, Johny K.
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Revenue Engine
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Steve Woods
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Global Account Management: A Complete Action Kit of Tools And Techniques for Managing Big Customers in a Shrinking World
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Peter Cheverton
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European Business and Marketing
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Phil Harris
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Global Marketing: Foreign Entry, Local Marketing, and Global Management (Irwin/McGraw-Hill Series in Marketing)
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Johansson, Johny K.
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International Marketing Strategy
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Frank Bradley
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Get Bold: Using Social Media to Create a New Type of Social Business
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Sandy Carter
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