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Services Marketing: Integrating Customer Focus Across the Firm
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Alan Wilson
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
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Jack Mitchell
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Social Media Marketing
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Liana Evans
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Harvard Business Review on Customer Relationship Management (Artscroll)
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Prahalad, C. K.
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Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
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Womack, James P.
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Best Practices: Building Your Business with Customer Focused Solutions: Building Your Business with Arthur Andersen's Global Best Practices
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Robert Hiebeler
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Services Marketing
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Zeithaml, Valerie A.
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Customer Relationship Management, Second Edition: Concept, Strategy, and Tools
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V. Kumar
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Dienstleistungsqualität: Konzepte - Methoden - Erfahrungen
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Bernd Stauss, Manfred Bruhn
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Consumer Behavior
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Schiffman, Leon G.
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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers
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Gerald Michaelson
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Extreme Trust: Honesty as a Competitive Advantage
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Peppers & Rogers, PHD Don & Martha
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Adaptive Coaching: The Art and Practice of a Client-Centered Approach to Performance Improvement
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Bacon, Terry R.
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Salesforce.com for Dummies
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Liz Kao
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Customer Relationship Management
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Buttle
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Fish! Tales: Real-Life Stories to Help You Transform Your Workplace and Your Life
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Lundin, Stephen C.
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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive
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Jim Sterne
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Loyalty Rules. How Today's Leaders Build Lasting Relationships.
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Reichheld, Frederick F.
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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
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Anne Janzer
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Customer Relationship Management: A Global Perspective
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Gerhard Raab
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Thank God It's Monday!: How to Create a Workplace You and Your Customers Love
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Roxanne Emmerich
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Customer Intimacy Pick Your Pa: Pick Your Partners, Shape Your Culture, Win Together
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Fred Wiersema
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Customer Mania!: It's Never Too Late to Build a Customer-Focused Company
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Blanchard, Ken, Jr.
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The Crm Pocketbook (Management Pocketbook Series)
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David Alexander
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SERVICES MARKETING
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Valerie Zeithaml
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Flying High in a Competitive Industry: Cost-effective Service Excellence at Singapore Airlines
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Wirtz
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Value-Based Marketing for Bottom-Line Success. 5 Steps to Creating Customer Value
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DeBonis, J. N.
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The Practice of Market and Social Research: An Introduction
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Yvonne McGivern
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The Secrets of Selling: How to Win in Any Sales Situation
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Geoff King
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Beans: Four Principles for Running a Business in Good Times or Bad
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Leslie Yerkes
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