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Building A Story Brand: Clarify Your Message So Customers Will Listen
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Donald Miller
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Matthew Dixon
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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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Alexander Osterwalder
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Delivering Happiness: A Path to Profits, Passion, and Purpose
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Tony Hsieh
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
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Matthew Dixon
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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
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Paul Cherry
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The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
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Miller, Robert B.
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Badass: Making Users Awesome
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Kathy Sierra
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Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition)
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Harley Manning
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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Seth Godin
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Salesforce For Dummies (For Dummies (Business & Personal Finance))
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Liz Kao
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The Connected Company
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Dave Gray
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The Ten Principles Behind Great Customer Experiences (Financial Times)
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Matthew Watkinson
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
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Ryan Levesque
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Moments of Truth
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Jan Carlzon
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Raving Fans: Revolutionary Approach to Customer Service (The One Minute Manager)
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Kenneth Blanchard
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Five Star Service
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Michael Heppell
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The Referral Engine
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John Jantsch
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CRM For Dummies
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Lars Helgeson
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Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
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Peter Hill
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Fans Not Customers
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Vernon Hill
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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
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Brant Cooper
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The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture
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Robert Spector
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Social Selling: Techniques to Influence Buyers and Changemakers
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Tim Hughes
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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Bill Stinnett
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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Henry Mason
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The Excellence Dividend: Principles for Prospering in Turbulent Times from a Lifetime in Pursuit of Excellence
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Tom Peters
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HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
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David Cancel
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Make It all About Me: Leveraging omnichannel and AI for marketing success
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Rasmus Houlind
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