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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
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Fred Reichheld
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Five Star Service
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Michael Heppell
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Raving Fans: Revolutionary Approach to Customer Service (The One Minute Manager)
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Kenneth Blanchard
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
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Fox, Jeffrey J.
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Delivering Happiness: A Path to Profits, Passion, and Purpose
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Tony Hsieh
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The Connected Company
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Dave Gray
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Patrick Barwise
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Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process (Jossey-Bass Business & Management)
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Galbraith, Jay R.
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Moments of Truth
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Jan Carlzon
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Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
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Peter Hill
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
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Ryan Levesque
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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
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ACNielsen
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
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Jeanne Bliss
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The Referral Engine
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John Jantsch
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CRM For Dummies
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Lars Helgeson
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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
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Paul Cherry
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Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer
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Goldman, Steven L.
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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
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Brant Cooper
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Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet
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Ron Kaufman
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The Loyalty Effect. The Hidden Force Behind Growth, Profits, and Lasting Value
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Reichheld, Frederick F.
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Inbound Selling: How to Change the Way You Sell to Match How People Buy
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Brian Signorelli
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The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture
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Robert Spector
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
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Klaus P.
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Lean UX: Applying Lean Principles to Improve User Experience
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Jeff Gothelf Edited by Josh Seiden
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Social Selling: Techniques to Influence Buyers and Changemakers
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Tim Hughes
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Customer Experience For Dummies
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Roy Barnes
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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Bill Stinnett
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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Henry Mason
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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
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Erik Peterson
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Outside In: The Power of Putting Customers at the Center of Your Business
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Harley Manning
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