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    Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
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    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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    Positioning: The Battle for Your Mind. 20th Anniversary Edition
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    Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance
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    Lovemarks: The Future Beyond Brands
    Lovemarks: The Future Beyond Brands
    from  Kevin RobertsUsed - very goodbook - Used - very good
    book€14.49
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    Selling the Invisible: A Field Guide to Modern Marketing
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    Against the Gods: The Remarkable Story of Risk
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    Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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    Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
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    Emotional Branding: The New Paradigm for Connecting Brands to People
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    Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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    Strategic Asset Allocation: Portfolio Choice for Long-Term Investors (Clarendon Lectures in Economics)
    book€10.99
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    Valuation: Measuring and Managing the Value of Companies (Valuation: Measuring & Managing the Value of Companies)
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    Baked in: Creating Products and Businesses That Market Themselves
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    Brand Leadership: Building Assets In an Information Economy
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    The Money of Invention: How Venture Capital Creates New Wealth
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    Econometric Analysis of Cross Section and Panel Data
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    Managing the Customer Experience: Turning Customers Into Advocates (Financial Times)
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    The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
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    Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower
    book€6.49
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    Strategic Brand Management: Building, Measuring and Managing Brand Equity
    book€6.99
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    Lovemarks: The Future Beyond Brands
    Lovemarks: The Future Beyond Brands
    from  Kevin RobertsUsed - very goodbook - Used - very good
    book€6.49
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    Finance
    Finance
    from  Zvi BodieUsed - very goodbook - Used - very good
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    Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
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    Options as a Strategic Investment
    Options as a Strategic Investment
    from  McMillan, Lawrence G.Used - very goodbook - Used - very good
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    Absolut: Biography of a Bottle
    Absolut: Biography of a Bottle
    from  Carl HamiltonUsed - very goodbook - Used - very good
    book€5.49
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    The Sarbanes-Oxley Section 404 Implementation Toolkit: Practice Aids for Managers and Auditors
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    Book of Guinness Advertising
    Book of Guinness Advertising
    from  Brian SibleyUsed - goodbook - Used - good
    book€14.49
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    Marketing Metrics: 50+ Metrics Every Executive Should Master
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