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Accounting Made Simple: Accounting Explained in 100 Pages or Less
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Mike Piper
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The Alchemy of Finance: The New Paradigm (Wiley Investment Classics)
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George Soros
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Joseph Sugarman
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Zero-Resistance Selling: Achieve Extraordinary Sales Results Using World Renowned techqs Psycho Cyberneti: Achieve Extraordinary Sales Results Using the World-renowned Techniques of Psycho-Cybernetics
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Maxwell Maltz
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Stochastic Calculus for Finance II: Continuous-Time Models (Springer Finance)
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Steven Shreve
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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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Selling to Vito (the Very Important Top Officer)
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Ogilvy on Advertising
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David Ogilvy
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Rick Page
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Econometric Analysis of Cross Section and Panel Data
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Wooldridge, Jeffrey M.
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How Brands Become Icons: The Principles of Cultural Branding
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Holt, Douglas B.
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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Levinson, Jay Conrad
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk
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Al Ries
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Buyology: Truth and Lies About Why We Buy: Truth and Lies about Why We Buy. Broadway Business
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Martin Lindstrom
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Hopkins, Claude C.
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Selling the Invisible: A Field Guide to Modern Marketing
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Harry Beckwith
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The History of Money
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Jack Weatherford
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Financial Modelling with Jump Processes (Chapman & Hall/CRC Financial Mathematics Series)
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Rama Cont
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Martin Lindstrom
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine)
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Jon Steel
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Bly, Robert W.
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Rocket Science for Traders: Digital Signal Processing Applications (Wiley Trading Advantage)
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Ehlers, John F.
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The Fall of Advertising and the Rise of PR
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Al Ries
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
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Gitomer, Jeffrey H.
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Valuation: Measuring and Managing the Value of Companies (Wiley Finance)
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Tim Koller
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Moore, Geoffrey A.
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How to Write a Good Advertisement
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Schwab, Victor O.
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Valuation: Measuring and Managing the Value of Companies (Valuation: Measuring & Managing the Value of Companies)
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Tim Koller
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