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Die 4 P im Marketing
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Marketing-Kommunikation.: Einführung in die Kommunikationspolitik.
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Fallstudien zum Marketing
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Launch - Die Produkteinführung
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Grundlagen Vertrieb
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Käuferverhalten: Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen. Mit Aufgaben und Lösungen
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Kommunikations-Management
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Handbuch der Betriebswirtschaft.: Das moderne Wissen über Konzept und erfolgreiche Steuerung von Einzelwirtschaften. 2 Teilbände.
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Marketing-Lexikon: Über 2000 grundlegende und aktuelle Begriffe für Studium und Beruf
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Produktmanagement
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Erfolgreiche Produkteinführung
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Einführung in die Kommunikationspolitik
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Kompaktlexikon Produktmanagement
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Professionelles Marketing: Von den Grundlagen bis zum Marketingplan
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Kommunikations- Management. Marketing- Kommunikation vom Briefing bis zur Realisation
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Market Intelligence: Moderne Marktforschung für Praktiker: Auswahlverfahren - Datenerhebung - Datenauswertung - Praxisanwendungen - Marktprognose
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Handelsmarketing (Praxis der Unternehmensführung)
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Marketing: Lehr- und Handbuch
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Produktmanagement: Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation
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Vertriebsleiterhandbuch: Mit Direktvertrieb und Spezialabsatz Wettbewerbsvorteile erzielen
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Grundlagen des Vertriebs.
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