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Professionelles Kundenmanagement: Ganzheitliches CRM und seine Rahmenbedingungen
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Günter Hofbauer
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Technische Beschaffung: Prozessorientierung als strategischer Hebel in der Beschaffung (Strategische Beschaffung)
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Günter Hofbauer
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Lieferantenmanagement: Die wertorientierte Gestaltung der Lieferbeziehung (Betriebswirtschaftslehre kompakt)
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Lieferantenmanagement: Die wertorientierte Gestaltung der Lieferbeziehung
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Professionelles Vertriebsmanagement: Der prozessorientierte Ansatz aus Anbieter- und Beschaffersicht
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Professionelles Controlling in Marketing und Vertrieb: Ein integrierter Ansatz Mit Kennzahlen und Checklisten
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Günter Hofbauer
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Lieferantenmanagement: Die wertorientierte Gestaltung der Lieferbeziehung
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Identitätsorientiertes Markenmanagement: Grundlagen und Methoden für bessere Verkaufserfolge
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Günter Hofbauer
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Erfolgreiche Marketingkommunikation: Wertsteigerung durch Prozessmanagement
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