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Handlungsfelder des Bildungsmanagements: Ein Handbuch
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Akquise für Trainer, Berater, Coaches. Mit CD-ROM: Verkaufstechniken, Marketing und PR für mehr Geschäftserfolg in der Weiterbildung
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Marketing: Grundlagen - Strategien - Instrumente
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Social Media Marketing: Strategien, Tipps und Tricks für die Praxis
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30 Minuten Basiswissen Marketing
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Grundlagen der Betriebswirtschaftslehre
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Handbuch Projektmanagement
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Online-Marketing: Tipps und Hilfen für die Praxis
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Jahrbuch Marketing 2010 / 2011: Trendthemen und Tendenzen
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Marketing im Weiterbildungsmarkt 2013/2014: Eine empirische Analyse des Marketing von Anbietern und Nachfragern
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