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Eine Geschichte der Werbung
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Stéphane Pincas
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Guerilla Marketing des 21. Jahrhunderts: Clever werben mit jedem Budget
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Levinson, Jay Conrad
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Nichts ist unmöglich! Lexikon der Werbesprüche. 500 bekannte deutsche Werbeslogans und ihre Geschichte.
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Wolfgang Hars
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Lurchi, Klementine und Co. Unsere Reklamehelden und ihre Geschichten
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Wolfgang Hars
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Lurchi, Klementine und Co. Unsere Reklamehelden und ihre Geschichten.
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Guerilla Marketing des 21. Jahrhunderts: Clever werben mit jedem Budget
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Levinson, Jay Conrad
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Die Kunst zu werben. Das Jahrhundert der Reklame
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Susanne Bäumler
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Von Der Reklame Zum Marketing: Geschichte Der Wirtschaftswerbung in Deutschland
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Dirk Reinhardt
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Kuckucksuhr mit Wachtel. Reklame der Jahrhundertwende.
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Emil Waas
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Überzeugungsstrategien in der Werbung: Eine Längsschnittanalyse von Zeitschriftenanzeigen des 20. Jahrhunderts (Studien zur Kommunikationswissenschaft)
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Christa Wehner
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