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Customer Insights mit Archetypen: Wie Sie mit archetypischen Metaphern Zielgruppen besser definieren und verstehen können (essentials)
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Pätzmann, Jens Uwe
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Storytelling mit Archetypen: Video-Geschichten für das Content Marketing selbst entwickeln (essentials)
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Pätzmann, Jens Uwe
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Employer Branding mit Archetypen: Der archetypische Persönlichkeitstest zum Finden von markenkonformen Mitarbeitern (essentials)
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Pätzmann, Jens Uwe
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