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Der Einfluss neuer Medien auf Mediaagenturen und Werbung: Veränderte Rahmenbedingungen, neue Chancen, neues Geschäftsmodell
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Ron Eisenberger
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Kommunikationsmanagement kompakt (Fachbuchreihe "WiWi Kompetenz kompakt", Band 20)
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Willy Schneider
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Lokal werben im Internet: Mit Onlinewerbung gezielt Kunden in der Umgebung ihres Unternehmens erreichen
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Cornelia Kröll
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Werbung im thematisch passenden Medienkontext: Theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung (German Edition)
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Sebastian Sieglerschmidt
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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy)
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Ralf Terlutter
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Werbecharaktere im Umfeld fiktionaler Medienwelten: Eine Analyse der Übertragbarkeit fikionaler Bedeutungen auf die Werbung (Forschungsgruppe Konsum und Verhalten) (German Edition)
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Anja Spilski
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Marketing of Hedge Funds: A key strategic variable in defining possible roles of an emerging investment force (Europäische Hochschulschriften / ... Management / Série 5: Sciences économiques)
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Matthias Bekier
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