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    Jean-Noël KapfererBooks
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    The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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    Luxe : nouveaux challenges, nouveaux challengers
    Luxe : nouveaux challenges, nouveaux challengers
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    from  Jean-Noël KapfererUsed - good
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    La marque : la marque en question : réponses d'un spécialiste
    from  Jean-Noël KapfererUsed - good
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    L'Enfant et la publicité : les chemins de la séduction
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    Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
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