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    Jean-Noël KapfererBooks
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    The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
    The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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    Gerüchte. Das älteste Massenmedium der Welt
    Gerüchte. Das älteste Massenmedium der Welt
    from  Jean-Noël KapfererUsed - goodbook - Used - good
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    Gerüchte. Das älteste Massenmedium der Welt.
    Gerüchte. Das älteste Massenmedium der Welt.
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€2.99
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    La sensibilité aux marques : marchés sans marques, marchés à marques
    La sensibilité aux marques : marchés sans marques, marchés à marques
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€2.99
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    Rumeurs : le plus vieux média du monde
    Rumeurs : le plus vieux média du monde
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€3.84
    €3.84
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    Ré-inventer les marques : la fin des marques telles que nous les connaissions...
    Ré-inventer les marques : la fin des marques telles que nous les connaissions...
    from  Jean-Noël KapfererUsed - very goodbook - Used - very good
    book€4.49
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    The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
    The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€23.49
    €23.49
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    Les marques, capital de l'entreprise : créer et développer des marques fortes
    Les marques, capital de l'entreprise : créer et développer des marques fortes
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€8.49
    €8.49
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    The New Strategic Brand Management. Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
    The New Strategic Brand Management. Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€4.99
    €4.99
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    Luxe : nouveaux challenges, nouveaux challengers
    Luxe : nouveaux challenges, nouveaux challengers
    from  Jean-Noël KapfererUsed - very goodbook - Used - very good
    book€18.49
    €18.49
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    La marque : la marque en question : réponses d'un spécialiste
    La marque : la marque en question : réponses d'un spécialiste
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€2.33
    €2.33
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    Ce qui va changer les marques : discount, mondialisation & marchés matures
    Ce qui va changer les marques : discount, mondialisation & marchés matures
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€1.73
    €1.73
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    L'Enfant et la publicité : les chemins de la séduction
    L'Enfant et la publicité : les chemins de la séduction
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€4.49
    €4.49
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    Les Chemins de la persuasion
    Les Chemins de la persuasion
    from  Jean-Noël KapfererUsed - acceptablebook - Used - acceptable
    book€5.59
    €5.59
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    CBSA : communication by smiling around : humour et communication
    CBSA : communication by smiling around : humour et communication
    from  Jean-Noël KapfererUsed - very goodbook - Used - very good
    book€1.95
    €1.95
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    Les Chemins de la persuasion : de l'influence des médias sur les comportements
    Les Chemins de la persuasion : de l'influence des médias sur les comportements
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€4.51
    €4.51
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    Rumores : el medio de difusión más antiguo del mundo
    Rumores : el medio de difusión más antiguo del mundo
    from  Jean-Noël KapfererUsed - goodbook - Used - good
    book€1.73
    €1.73
    More Details

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