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Dienstleistungsmanagement: Kundenintegration gestalten und steuern
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Prozessorganisation in Dienstleistungsunternehmen (Organisation Und Fuhrung)
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Die Steuerung von Kundenintegrationsprozessen: Effizienz In Dienstleistungsunternehmen (Neue Betriebswirtschaftliche Forschung (Nbf)) (German Edition)
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Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
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Messeselektion: Entscheidungskriterien für Investitionsgüteranbieter (Gabler Edition Wissenschaft)
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Tendenzen im Dienstleistungsmarketing: Vom Marketing zum Management (Fokus Dienstleistungsmarketing)
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Beiträge zur Dienstleistungsmarketing-Forschung: Aktuelle Forschungsfragen und Forschungsergebnisse (Fokus Dienstleistungsmarketing)
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