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    Winning at New Products: Creating Value Through Innovation
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    Product Innovation and Technology Strategy
    Product Innovation and Technology Strategy
    from  Cooper, Robert G.Used - very goodbook - Used - very good
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    Top oder Flop in der Produktentwicklung: Erfolgsstrategien: Von der Idee zum Launch
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    Winning at New Products: Creating Value Through Innovation
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    Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
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    Winning At New Products: Accelerating The Process From Idea To Launch, Second Edition
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