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This is Marketing: You Can’t Be Seen Until You Learn To See
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Seth Godin
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
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Philip Kotler
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Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry
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John Stauber
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Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism
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Jeff Gramm
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No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying I
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Kennedy, Dan S.
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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
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Brad Phillips
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Crystallizing Public Opinion
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Edward Bernays
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Corporate Communication: A Guide to Theory and Practice
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Joep Cornelissen
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Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides)
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Tony Langham
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The Reputation Game: The Art of Changing How People See You
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Rupert Younger
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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset
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Daniel Diermeier
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Changing Employee Behavior: A Practical Guide for Managers
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N. Kinley
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Sex, Money, Happiness, and Death: The Quest for Authenticity (INSEAD Business Press)
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Kets de Vries, Manfred F. R.
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Corporate Communication
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Joep Cornelissen
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
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Shirra Smilansky
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Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters
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Phill Savidge
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The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
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Lauren Perkins
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Truth: How the Many Sides to Every Story Shape Our Reality
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Hector Macdonald
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Share This: The Social Media Handbook for PR Professionals
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CIPR (Chartered Institute of Public Relations)
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Scott, David Meerman
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Kommunikation im Corporate Change: Maßstäbe für eine neue Managementpraxis
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Egbert Deekeling
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Public Relations: The Basics
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Ron Smith
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
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Kirp, David L.
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In Your Creative Element: The Formula for Creative Success in Business
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Claire Bridges
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How to Win Campaigns: 100 Steps to Success
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Chris Rose
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The Handbook of Financial Communication and Investor Relations (Handbooks in Communication and Media)
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Laskin, Alexander V.
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Share This Too: More Social Media Solutions for PR Professionals
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CIPR (Chartered Institute of Public Relations)
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Storytelling About Your Brand Online & Offline: Effectively message your online (using social media such as LinkedIn, Facebook, and twitter) and ... storytelling, and personal narratives
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Bernadette Martin
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Corporate Communication: A Guide to Theory and Practice
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Joep Cornelissen
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
from
Scott, David Meerman
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