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Marketing-Management: Strategien für wertschaffendes Handeln (Pearson Studium - Economic BWL)
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Philip Kotler
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Grundlagen des Marketing (Pearson Studium - Economic BWL)
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Philip Kotler
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Marketing-Management: Analyse, Planung und Verwirklichung (Pearson Studium - Economic BWL)
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Marketing
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Philip Kotler
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Philip Kotlers Marketing-Guide: Die wichtigsten Ideen und Konzepte
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Die 10 Todsünden im Marketing: Fehler vermeiden, Lösungen finden
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Laterales Marketing für echte Innovationen: Auf Abwegen zum Erfolg
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FAQ's zum Marketing. 5 CDs + MP3-CD: Was Sie über Marketing wissen sollten
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Philip Kotler
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