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Direktmarketing mit digitalen Medien: Kompaktes Wissen für den digitalen Kundendialog (essentials)
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Torsten Spandl
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Der Konsument im Mittelpunkt – Ansprache und Umsetzung des Kundenkontakts (Diskussionsbeiträge zu Marketing und Vertrieb: Schriftenreihe der FHDW Hannover)
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