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BWL-Basics für Start-ups: Was Gründer wissen müssen
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Allgemeine Betriebswirtschaftslehre
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Praxishandbuch Relaunch: Potenziale vorhandener Marken richtig ausschöpfen
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Kompaktlexikon Produktmanagement
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Kommunikations- Management. Marketing- Kommunikation vom Briefing bis zur Realisation
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Lexikon Qualitätsmanagement
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Marketing: Lehr- und Handbuch
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Produktmanagement: Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation
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Handbuch Moderne Marketingpraxis, Bd.2, Die Instrumente im Marketing
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