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Small Data: Was Kunden wirklich wollen - wie man aus Hinweisen geniale Schlüsse zieht
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Martin Lindstrom
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Brandwashed: Was du kaufst, bestimmen die anderen
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Martin Lindstrom
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Brand Sense: Warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können
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Martin Lindstrom
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
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Martin Lindstrom
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Brandsense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
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Martin Lindstrom
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Martin Lindstrom
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BRAND sense: Sensory Secrets Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands
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Martin Lindstrom
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Le bugie del marketing. Come le aziende orientano i nostri consumi
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Martin Lindstrom
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