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Grundzüge des Marketings: 2. überarbeitete Auflage (Schriftenreihe Management Basics - BWL für Studium und Karriere)
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Die Store Brand: Einkaufsstätten als Marken verstehen, aufbauen und steuern
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Grundzüge des Marketings (Schriftenreihe Management Basics - BWL für Studium und Karriere)
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