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Jean-Noël Kapferer
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Jean-Noël Kapferer
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Gerüchte. Das älteste Massenmedium der Welt
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Gerüchte. Das älteste Massenmedium der Welt.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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La sensibilité aux marques : marchés sans marques, marchés à marques
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Ré-inventer les marques : la fin des marques telles que nous les connaissions...
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Luxe : nouveaux challenges, nouveaux challengers
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Rumeurs : le plus vieux média du monde
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Les marques, capital de l'entreprise : créer et développer des marques fortes
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Les marques, capital de l'entreprise : créer et développer des marques fortes
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Rumeurs : le plus vieux média du monde
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La marque : la marque en question : réponses d'un spécialiste
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L'Enfant et la publicité : les chemins de la séduction
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Les Chemins de la persuasion
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Rumores : el medio de difusión más antiguo del mundo
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