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Jan Lies
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Praxis des PR-Managements: Strategien - Instrumente - Anwendung (FOM-Edition)
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Jan Lies
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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials)
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Krisenmarketing: Gezielt handeln in der Corona-Krise und bei anderen unerwarteten Ereignissen
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Mandanten binden durch Service: Kurze Anleitungen zur schnellen Umsetzung
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Theorien des PR-Managements: Geschichte - Basiswissenschaften - Wirkungsdimensionen (FOM-Edition)
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Politische Kommunikation und Reputation - ein Widerspruch?
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