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Farris, Paul W.
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Marketing messbar machen: Die 50 wichtigsten Methoden aus dem Marketing, die jeder Manager kennen sollte (Pearson Studium - Business)
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Farris, Paul W.
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
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Farris, Paul W.
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Farris, Paul W.
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