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Unternehmenskommunikation und PR konzipieren: Methoden zur strategischen Planung, Steuerung und Evaluation
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Nanette Besson
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PR-Evaluation und Kommunikations-Controlling: Public Relations optimieren und steuern. Ein Handbuch für PR-Praktiker.
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Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit (Organisationskommunikation)
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