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Positioning: Wie Marken und Unternehmen in übersättigten Märkten überleben
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Die 22 unumstösslichen Gebote im Marketing. So tricksen Sie Ihre Konkurrenz aus
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Die Strategie der Stärke
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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PR ist die bessere Werbung.
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Die Entstehung der Marken: Über die Naturgesetze der Innovation und das Überleben der Stärksten im Business
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Die zweiundzwanzig unumstößlichen Gebote des Branding
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Marketing Generalstabsmäßig
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Marketing fängt beim Kunden an: Taktik geht vor Strategie (Bottom-Up Marketing)
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Positioning. Die neue Werbestrategie
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Die 11 unumstößlichen Gesetze des Internet-Branding
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Marketing Warfare
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PR ist die bessere Werbung
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The Fall of Advertising and the Rise of PR
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