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    David A. Aaker
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    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
    from  David A. AakerUsed - very goodBook - Used - very good
    Book€6.49
    €6.49
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    Managing Brand Equity: Capitalizing on the Value of a Brand Name
    Managing Brand Equity: Capitalizing on the Value of a Brand Name
    from  David A. AakerUsed - very goodBook - Used - very good
    Book€9.49
    €9.49
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    Brand Leadership: Building Assets In an Information Economy
    Brand Leadership: Building Assets In an Information Economy
    from  David A. AakerUsed - goodBook - Used - good
    Book€6.79
    €6.79
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    Brand Leadership. Die Strategie für Siegermarken (Lila)
    Brand Leadership. Die Strategie für Siegermarken (Lila)
    from  David A. AakerUsed - very goodBook - Used - very good
    Book€5.99
    €5.99
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    Le management du capital-marque : analyser, développer et exploiter la valeur des marques
    Le management du capital-marque : analyser, développer et exploiter la valeur des marques
    from  David A. AakerUsed - very goodBook - Used - very good
    Book€9.49
    €9.49
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    Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
    Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
    from  David A. AakerUsed - goodBook - Used - good
    Book€7.49
    €7.49
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    Marketing Research: International Edition
    Marketing Research: International Edition
    from  David A. AakerUsed - very goodBook - Used - very good
    Book€1.49
    €1.49
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    Brand leadership (Impresa, comunicazione, mercato)
    Brand leadership (Impresa, comunicazione, mercato)
    from  David A. AakerUsed - goodBook - Used - good
    Book€34.49
    €34.49
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    Marketing Research
    Marketing Research
    from  David A. AakerUsed - very goodBook - Used - very good
    Book€1.99
    €1.99
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    Strategic Market Management
    Strategic Market Management
    from  David A. AakerUsed - goodBook - Used - good
    Book€1.49
    €1.49
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