Blickverhalten von Konsumenten. Grundlagen, Messung und Anwendung in der Werbeforschung (Konsum und Verhalten Bd. 30)

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die innerhalb der gegebenen Problemstellung auftretenden Phänomene trotz bestehender Wissenslücken möglichst weitgehend erklären zu können, wird neben deduktiven Ableitungen aufPlausibilitätsüberlegungen zurückgegriffen.

Product details

EAN/ISBN:: 9783790805543
Medium:: Bound
Number of pages:: 286
Publication date:: 1991-07-25
Publisher:: Physica-Verlag Heidelberg
Languages:: german

EAN/ISBN:: 9783790805543
Medium:: Bound
Number of pages:: 286
Publication date:: 1991-07-25
Publisher:: Physica-Verlag Heidelberg
Languages:: german

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