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    Social Media Marketing: Marketing mit Blogs, Sozialen Netzwerken und weiteren Anwendungen des Web 2.0

     
    From Uwe Hettler
    Only 3 items left in stock
    Social Media Marketing: Marketing mit Blogs, Sozialen Netzwerken und weiteren Anwendungen des Web 2.0

    Description

    das Buch greift Aspekte des Web 2.0 auf und beleuchtet diese speziell aus Marketingperspektive. Kennzeichen des Web 2.0 bzw. des "Mitmach-Webs" sind neue Möglichkeiten der Teilnahme und des sozialen Austausches, die tradierte Rollenverständnisse einer Trennung zwischen Produzenten und Konsumenten aufweichen.

    Product details

    EAN/ISBN:
    9783486591156
    Medium:
    Bound edition
    Number of pages:
    313
    Publication date:
    2010-07-28
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german
    EAN/ISBN:
    9783486591156
    Medium:
    Bound edition
    Number of pages:
    313
    Publication date:
    2010-07-28
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german

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