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    Advertising Next: 150 Winning Campaigns for the New Communication Age: 150 Winning Campaigns for the New Communications Age

     
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    Advertising Next: 150 Winning Campaigns for the New Communication Age: 150 Winning Campaigns for the New Communications Age

    Description

    This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. The internet and other new technologies, together with consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.

    Product details

    EAN/ISBN:
    9780500514160
    Edition:
    01
    Medium:
    Bound edition
    Number of pages:
    399
    Publication date:
    2008-10-27
    Publisher:
    Thames & Hudson
    Languages:
    english
    EAN/ISBN:
    9780500514160
    Edition:
    01
    Medium:
    Bound edition
    Number of pages:
    399
    Publication date:
    2008-10-27
    Publisher:
    Thames & Hudson
    Languages:
    english

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