cartcart

    Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

     
    Only 1 items left in stock
    Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

    Description

    Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

    Product details

    EAN/ISBN:
    9783835002388
    Edition:
    2006
    Medium:
    Paperback
    Number of pages:
    152
    Publication date:
    2006-02-24
    Publisher:
    Deutscher Universitätsverlag
    EAN/ISBN:
    9783835002388
    Edition:
    2006
    Medium:
    Paperback
    Number of pages:
    152
    Publication date:
    2006-02-24
    Publisher:
    Deutscher Universitätsverlag

    Shipping

    laposte
    The edition supplied may vary.
    Condition
    Condition
    Learn more
    €5.99
    available immediately
    New €53.49 You save €47.50 (88%)
    €5.99
    incl. VAT, plus  Shipping costs
    paypalvisamastercardamexcartebleue
    • Icon badgeChecked second-hand items
    • Icon packageFree shipping from 19 €
    • Icon vanWith you in 2-4 working days

    Recommended for you