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    New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series)

     
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    New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series)

    Description

    Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.

    Product details

    EAN/ISBN:
    9780471572268
    Medium:
    Paperback
    Number of pages:
    368
    Publication date:
    1993-11-08
    Publisher:
    Wiley
    EAN/ISBN:
    9780471572268
    Medium:
    Paperback
    Number of pages:
    368
    Publication date:
    1993-11-08
    Publisher:
    Wiley

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