Building Design Strategy: Using Design to Achieve Key Business Objectives

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design
to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.