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    Innovationsmarketing für U.M.T.S.-Diensteangebote: Diss.

     
    From Stephan Böhm
    Only 1 items left in stock
    Innovationsmarketing für U.M.T.S.-Diensteangebote: Diss.

    Description

    Stephan Böhm analysiert die mit der Einführung von UMTS-Mobilfunkdiensten verbundenen marketingspezifischen Fragestellungen und entwickelt eine Innovationsmarketingkonzeption für UMTS-Netzbetreiber, die Ansatzpunkte zur marktorientierten Entwicklung von Diensteangeboten und zur Ausgestaltung der Marketinginstrumente in der Einführungsphase von innovativen UMTS-Diensteangeboten bietet.

    Product details

    EAN/ISBN:
    9783824479979
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    620
    Publication date:
    2004-01-01
    Publisher:
    Deutscher Universitats-Verlag/G.W.V. Fachverlage GmbH
    EAN/ISBN:
    9783824479979
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    620
    Publication date:
    2004-01-01
    Publisher:
    Deutscher Universitats-Verlag/G.W.V. Fachverlage GmbH

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