Papagianneas, S: Rebranding Europe: fundamentals for leadership communication

Description

Explores why EU communication fails and how to make it succeed. This volume illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens. It gives original and logical answers to communication questions.

Product details

EAN/ISBN:: 9789057186202
Edition:: 01
Medium:: Paperback
Number of pages:: 176
Publication date:: 2017-06-30
Publisher:: ASP (Academic & Scientific Publishers)

EAN/ISBN:: 9789057186202
Edition:: 01
Medium:: Paperback
Number of pages:: 176
Publication date:: 2017-06-30
Publisher:: ASP (Academic & Scientific Publishers)

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