Unternehmensreputation: Corporate Social Responsibility als strategische Option für deutsche Automobilhersteller

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Description

Sandra Kirstein entwickelt auf Basis hochaktueller wissenschaftlicher Erkenntnisse ein komplexes lineares Strukturgleichungsmodell, das es ermöglicht, die strategische Wirkung der Unternehmensreputation im Kaufentscheidungsprozess von Konsumenten zu analysieren. Am Beispiel deutscher Automobilhersteller erbringt die Autorin erstmalig den Nachweis eines positiven Zusammenhangs zwischen Corporate Social Responsibility und dem Kauf eines Automobils.

Product details

EAN/ISBN:: 9783834912015
Edition:: 2009
Medium:: Paperback
Number of pages:: 392
Publication date:: 2009-03-12
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834912015
Edition:: 2009
Medium:: Paperback
Number of pages:: 392
Publication date:: 2009-03-12
Publisher:: Gabler Verlag
Languages:: german

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